Kitchen Concepts & Creative Living

Bruce Selle – Owner

Bruce started Kitchen Concepts in 1992 as a company specializing in Cabinet Refacing.  Bruce has been working in construction for over 40 years and began his education on the job-site as a young man building homes.  After serving in the Army, Bruce returned to the area and worked in all areas of the construction industry before starting Kitchen Concepts.  In 2001, Bruce started Creative Counter tops, a laminate and solid surface counter top fabrication shop to provide quality counter tops to the Rochester area.

Jennifer Maass – Designer/Sales

Jennifer started with Kitchen Concepts in 1995 at the point when Bruce was looking for someone to work full-time as a designer /salesperson in our showroom.  Jennifer has a degree in English Literature from the University Wisconsin-River Falls.  She, like Bruce, has gained a lifetime of knowledge from helping her father on job-sites as a young girl.  To this day, Jennifer thoroughly enjoys working with Clients from the beginning through the end of their projects. 

Jennifer is currently serving as the 2012 Rochester Area Builders President and is very active in our local community through the RAB organization.